More wine and less beer, this is what the survey "Wine & Young People” sponsored by the Marche Region’s Institute of Wines Protection says on a sample of 1,500 Italians between 18 and 35 years, focused on the styles of eating and drinking among people under age 35, presented at the last edition of Vinitaly by the Marche Region.
We resume this interesting news to make the point on the consumption of wine in our country among young people, who seem to prefer especially the local wines and especially those bio. But how will they choose? The survey shows how the choice is dictated by direct experience or by reading specialized sites and related social pages such as WineNews that stands out as the most viewed portal. Gabriele Micozzi, Professor of International Marketing at the University “Politecnica delle Marche”, detects «that wine is the symbol par excellence of conviviality and of being together, the favorite drink in the evenings of young Italians, who consume it more willingly between aperitif (26%, dinner (59%) and with friends (58%). Almost 9 out of 10 consumers are under 35, and almost half (49%) claim to prefer it to beer (34%), cocktails (14%) and spirits (3%), with a growing satisfaction with the progress of age. Not by chance 55% of those over 25 rated it as the most popular drink, although already in the range 18-25 wine wins 43% of the sample, compared to 38% beer and 17% of the spirits. According to data reported by the survey commissioned by the Marche Region’s Institute of Wines Protection, more than a third drink it at least 3 times a week (38%), maintaining measured daily consumption, and only in 13% of cases with more than two glasses per meal.» And abroad, what is the trend? According to a Goldman Sachs study, in the US 20 years ago 70% of Americans between 18 and 29 years said they preferred beer to wine and spirits, today the percentage in favor of beer has fallen to 40%. In contrast, in 20 years the percentage of those who prefer wine to beer has gone from 13 to 30% among the so-called "Millennials," people born in the Eighties and 2000. In the United Kingdom Wine Intelligence surveyed that 30% of Britons under 35 are willing to spend more than £ 8 a bottle of wine, which bodes well for the future wine market.
A whole day “to take stock of the national trends in the industry, getting closer to successful experiences made in other areas, in order to facilitate an exchange of best practices among practitioners, but also to allow for a time of training and study on very operational issues, #TriesteSocial proposes an initiative to encourage the sharing, reflection and planning in tourism and the enhancement and promotion of the territory."
The appointment is on 14 May at the Museum Revoltella, a setting chosen because of the desire to convey a message of cultural heritage as a driving force for tourism and the promotion of the city.
#TriesteSocial is a project to improve all of storytelling that revolves around the city of Trieste: a thread that wants to unite everything that is being said and told of Trieste, news about events, emotions shared (with words and images) from those visiting the city as a tourist or as a resident lives on a daily basis. Anything that helps to create the "Trieste experience”.
This morning at 11 o'clock the initiative of May 14, which will include morning sessions and afternoon workshops, will be publicly presented,
Parovel Vineyards and Olive Groves is pleased to sponsor the initiative. If you want to know more you can go to the site www.triestesocial.it and read the day's program.
It’s with great pleasure that we support local artistic initiatives aand in this case we collaborate for the success of the exhibition vernissage Luigi Merola "ILEX : PATHS OF LIGHT" at the Exhibition Space EContemporary in Trieste.
We quote from the press release “ At 22:00 on Friday, May 9 the new path created by the artist Luigi Merola through its new installations ‘lights up’ with the direct contribution of the public, emphasizing that in all things of nature there is something wonderful in the strict sense of the term, the story that everyone writes in his way of life or the things that we physically create”.
The picturesque setting was created by architect Sabina Bonfanti of Naanstudio and enhances the tunnel works by creating enchanted woods atmospheres, thanks to a set-up of branches, leaves and scents that immerse the viewer in a kind of contemporary fairy tale where the mind is free to travel lightly.
We collaborate also with Castellani food & equipment Ltd., the Restaurant Al Bagatto, Strano Ma Vero and Weck glasses.
Exhibition Space EContemporary
(Elena Cantori Contemporary )
Via Crispi , 28 - Trieste
hours : Thursday to Saturday from 17 to 20 - other days by appointment